Sally Gelpke -- CFP, BA, MEd

Senior Financial Advisor

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The Value of Financial Planning

Financial Planning Standards Council’s (FPSC®) purpose is to instil confidence in the financial planning profession by establishing, enforcing and promoting appropriately high standards for financial planners in Canada. We are concerned that many Canadians are not receiving the financial planning help they need. We believe that when Canadians engage in financial planning with a qualified practitioner, their emotional and financial well-being will improve.

We decided to test this theory by embarking on a three-year journey that involved the participation of almost 15,000 Canadians across the country. The three-year longitudinal study was designed to evaluate and better understand the value proposition of financial planning. To ensure statistically valid representation, our participants were from various financial brackets – not only those reporting a high net worth but also those with very moderate incomes.

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